The Be the Business team all have one thing in common – we all want to help unleash the true potential of small and medium-sized companies and make Britain the economic powerhouse we all know it can be.
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Adam Hardy
Head of Research & Insight
Adam focuses on understanding what works, why, and how. This involves running surveys of SMEs or managing trials of our programs to evaluate their success.
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Amber Rees
Customer Success Coordinator
Amber is part of the delivery team for The Productivity Programme focuses on ensuring that all participants have an enjoyable and enriching experience.
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Anthony Impey
CEO
Anthony is always looking to apply his skills as an entrepreneur to find opportunities for us to innovate and grow so that we can help even more business leaders transform their productivity.
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Angela Veljanoska
Marketing Executive
Angela contributes to our social media presence and the creative aspects of BtB. Her role involves crafting compelling content to increase external awareness of our company.
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Becky Nelson
Customer Success Lead
Becky oversees the delivery of all our programmes. She is focused on the customer experience and making sure that people get the most from their time with us.
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Eilidh McDade
Marketing Manager
Eilidh makes sure that SMEs in the UK know what we have to offer through our socials, newsletters and digital outreach. She helps to come up with creative marketing solutions to serve the organisation and highlight our best work.
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Holly Midwinter
Customer Research and Insights Manager
Holly listens to our customers so we can confidently say: "We know what’s keeping business leaders up at night and what support would help them sleep better."
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Ioana Axinte
Product Manager
Ioana's diverse background spans corporate, business, and educational sectors. She thrives in navigating uncertainty, allowing her to empathize deeply with her audience. This enables her to design products and launch innovative solutions that leave a lasting impact.
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Ioana Jago
Project Manager
Ioana supports her team by scoping projects, assessing their alignment with our company's purpose, and forming high-performance cross-functional teams to maximise impact while minimising complexity..
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Josh Sheppard
Senior Evaluation & Insights Manager
Josh has conducted several pieces of important research, in particular on the impact of coronavirus on businesses. He also works closely with corporate partners on a number of projects.
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Katie Booth
Head of the BtB Lab
Katie’s job is all about finding the sweet spot where a partnership with Be the Business helps unlock a corporate’s strategic goal and benefits SMEs across the UK.
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Laura Parker
Enterprise Partnerships
Laura is in our Partnerships team, working with clients and prospects to help make the Be The Business programmes accessible to more people.
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Lucy Brown
L&M Administrator
Lucy is responsible for ensuring that our SMEs and volunteer board members have a smooth and enjoyable journey with Be the Business
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Maarja Toomsalu
Programme Executive
Maarja collaborates with Stakeholders, SMEs, and Click Start learners to deliver a high-quality experience for everyone involved.
- Melis Parmaksiz Enterprise Partnerships Senior Manager
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Rebecca Clifton
Senior Lead - Partner Delivery
Rebecca makes sure we deliver on what we promise. She ensures that product delivery is excellent and that Be the Business delivers a high-quality experience for our partners working with us to transform UK productivity..
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Shazana Madarbukus
L&M Administrator
Shazana ensures that everyone has a brilliant board programme experience.
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Sheena McDermott
Head of Product
Sheena is responsible for finding ways to get businesses sharing insight and the smooth running of our programmes.
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Sue Chellew
Finance Manager
Sue splits her time between the Click Start project which aims to get young adults into digital careers and the rest of her time spent producing our management accounts, budget holder meetings, pro bono calculations and audit work.
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Susanna Kwok
Enterprise Partnerships Senior Manager
Susanna is always looking for the perfect win-win collaboration. Her work with partners is focused on driving economic recovery.