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Segmenting the business impact of coronavirus and where do firms go from here?

This paper sets out a four-part segmentation of where firms are today and four emerging themes for recovery.

This paper sets out a four-part segmentation of where firms are today and four emerging themes for recovery.

We identified four different segments from our research that capture both the current mindset of a leader and how they have reacted to the impact of coronavirus – Hibernators, Survivors, Pivoters, and Thrivers.

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