Calendar of events

The Founder's Marketing Trap

In this February Spark Session, we’ll chat with growth marketing expert John Graham about what it really takes to grow a business through marketing.

If you’re like most business owners, much of your day is spent juggling priorities and reacting to the next “urgent” thing. The result? Growth stalls.

We’ll explore an intriguing thesis: the biggest roadblock to scaling isn’t budget, talent, or tools - it’s the founder bottleneck. Many business owners end up as “accidental marketing managers,” constantly tweaking ads and changing direction week to week, unintentionally limiting their own growth.

WHEN: Thursday, 19 February

TIME: 9:30am to 10:30am

Cardiff: AI & Cyber Security Decoded

A practical in-person session to help business leaders use AI with confidence - and protect their business in a fast-changing digital world.

In association with BT Group, Cardiff Capital Region, Cyber Innovation Hub and Be the Business, this event is designed to provide a rich discussion among the business community on AI and cyber and give clear advice on how to navigate both.

WHEN: Capital Quarter, Tyndall Street, Cardiff CF10 4BQ

TIME: 09:30-13:00

Wrexham: AI & Cyber Security Decoded

A practical in-person session to help business leaders use AI with confidence - and protect their business in a fast-changing digital world.

In association with BT Group, Cardiff Capital Region, Cyber Innovation Hub and Be the Business, this event is designed to provide a rich discussion among the business community on AI and cyber and give clear advice on how to navigate both.

WHEN: Tŷ Pawb, Market Street, Wrexham LL13 8BB

TIME: 24 March, 10:30-14:00

Pathway to Potential Programme

Pathways to Potential is a fully funded programme designed to help London’s SMEs grow by hiring with confidence. If recruitment feels risky, time-consuming or overwhelming, this pilot gives you the tools, templates and 1-to-1 mentorship to get it right. You’ll learn how to design roles clearly, recruit inclusively, and onboard effectively, while accessing motivated young talent often overlooked by larger firms.

Through a practical workshop and tailored mentoring, you’ll de-risk your next hire and build a sustainable talent pipeline to support growth. SMEs in mentoring programmes report 18% higher profits. This initiative is built to deliver both commercial impact and meaningful social change.

Amazon Innovation Accelerator

Is your business at a critical growth stage and undergoing change? Are you looking to adopt new technology? Learn how innovation can unlock the next stage of your growth with the Amazon Innovation Accelerator (AIA).

Take part in expert led workshops, visit a world class facility across the country, turn ideas into new products, services and smarter processes.

Apply today and gain access to:

1. Amazon’s Innovation practices and frameworks
2. A powerful network of ambitious business leaders
3. The chance to apply for a share of a £100,000 innovation grant to turn ideas into action