Pathways to Potential: Helping SMEs recruit young people

Delivered by Be the Business and funded by the City & Guilds Foundation, Pathways to Potential supported 29 SMEs to develop more inclusive approaches to recruiting young people.

The evaluation highlights the importance of:

• Tailoring support to each employer’s readiness and recruitment needs.

• Combining mentoring with practical guidance on apprenticeships, funding and employment.

• Connecting businesses with local organisations that can introduce and support young candidates.

Employer case studies illustrate these changes in practice, including a business recruiting its first employee through an apprenticeship.

85% of follow-up survey respondents said the programme changed their approach to recruitment.

Download the evaluation report for the findings and recommendations.